
SUPERCHARGED PERFORMANCE
Vivid color. Instant impact. Sensorial textures. Wear that won’t let up. We never stop innovating to create clean beauty that holds up to the demands of whatever your day throws at you.

POWERED BY SUPERFOODS
Pure. Efficacious. Superfoods for your skin. We think of them as nature’s overachievers—ingredients that are rich in the stuff your skin craves—antioxidants, vitamins, minerals, fatty acids, and more.

MADE FOR SUPER YOU
Speed. Ease. Looking good while getting things done. We’re all about making a statement—with our makeup, voice and style—and want you to feel confident in your skin.

WE’RE ALL ABOUT TRANSPARENCY
We give it to you straight—what we formulate with, what we formulate without, how we test our products—because we believe you deserve to know what you’re getting

FRAGRANCE
We use both naturally derived scents and less than 1% of synthetic fragrance. We consider it indulging responsibly

TESTING
We won’t release just any formula: Licensed toxicologists review all of our ingredients and final products for safety, allergens and efficacy. We also rely on the expertise of dermatologists and other pros, and send our formulas through third-party clinical testing