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  2. Our Clean Difference
All Our Clean Difference
Our Clean Standard

  • HAVE YOUR CLEAN BEAUTY, AND PERFORMANCE TOO

    Like us, you’re probably trying to do better—to be more conscious about what goes into your body (celery juice, spaghetti squash, etc.) and how you treat your body (working out and self-care sessions on the regular). We say it’s time to pay attention to your makeup, too.

    It’s not easy being clean AND high-performance, but we did it. We put on our white lab coats and rubber gloves and created the clean beauty you deserve and that you’ll positively crave, even over traditional makeup brands. That means no FOMO when it comes to longwear, high-impact pigments, super-satisfying shade ranges and more.

THE NEW FACE OF CLEAN™

Clean. Vegan. Cruelty Free. Gluten Free.
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SUPERCHARGED PERFORMANCE

Vivid color. Instant impact. Sensorial textures. Wear that won’t let up. We never stop innovating to create clean beauty that holds up to the demands of whatever your day throws at you.
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POWERED BY SUPERFOODS

Pure. Efficacious. Antioxidant-rich. We’re inspired by nutrient-rich ingredients, and source game-changing superfoods to power up your makeup.
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MADE FOR SUPER YOU

Speed. Ease. Looking good while getting things done. We love making a statement with our makeup, voice and style. You’ll feel confident that you made the smart—and stunning—choice.

BITE BETTER INGREDIENT SWAP

Our Bite Better Ingredient Swap shows that we care just as much about what we include—powerful, nutrient-packed superfoods and yummy-sounding ingredients—as what we don’t—a whole list of yuck-worthy additives.
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STOP & SMELL THE INGREDIENTS

Hey, we’re clean, not boring. That said, we’ll always be transparent with you: We use both naturally derived scents and less than 1% of synthetic fragrance. We consider it indulging responsibly.
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GO AHEAD & TEST US

We are really, really picky. We won’t release just any formula: Licensed toxicologists review all of our ingredients and final products for safety, allergens and efficacy. We also send our products to testing bootcamp, where they undergo in vivo and in vitro testing, as well as third-party clinical testing that uses instrumental measurements, and relies on the expertise of dermatologists and other pros.