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Changemaker Skin-Optimizing Primer
$38
current swatch
Changemaker Skin-Optimizing Primer
Changemaker Skin-Optimizing Primer
$38
or 4 interest-free installments of $9.50 by
A clean, high-performance primer, with skin-optimizing technology, to neutralize your skin type and grip foundation for flawless, lasting wear. Choose: hydrating or mattifying. Fill weight: 1oz
38.00
USD
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PRM-5876

CRAVE-WORTHY DETAILS

CRAVE-WORTHY DETAILS

WHY YOU NEED IT
Meet the perfect link between your clean skincare routine and your makeup. Choose your primer based on your skin type: Hydrate with our primer for Normal to Dry skin, or mattify, control shine and blur the look of pores with our primer for Normal to Oily skin. Both primers are supercharged with antioxidant-rich superfood maqui berry to nourish your complexion, creating the perfect canvas for our longwear foundation.
WHAT'S IN IT
Olive Oil (Hydrating): Helps boost hydration
Hyaluronic Acid Complex (Hydrating): A specialized blend of micronized hyaluronic acid particles and sodium PCA for enhanced hydration
Willowbark (Mattifying): Helps mattify, control shine and blur the look of pores, without stripping skin
Maqui Berry (Hydrating & Mattifying): Antioxidant-rich and helps nourish your complexion; native to Patagonia, known to be one of the purest environments on earth
See All Ingredients
HOW TO USE IT
After skincare, smooth evenly over face, as the first clean layer in our complexion system.
For best results, follow with Changemaker Supercharged Micellar Foundation and Changemaker Flexible Coverage Pressed Powder.
Watch the Video

WATCH CLEAN IN ACTION

  • play button video tile alt text
    CHANGEMAKER SKIN-OPTIMIZING PRIMER
    Meet the perfect link between your clean skincare routine and your makeup: The Changemaker Skin-Optimizing Primers, a.k.a. the first clean layer in our complexion system.
  • play button video tile alt text
    THE CHANGEMAKER COMPLEXION SYSTEM
    These clean, vegan, and high-performance complexion essentials were made to work together, and work with—not against—your skin, for your best complexion possible.

SUPERCHARGED WITH

OLIVE OIL
Helps boost hydration
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HYALURONIC ACID COMPLEX
A specialized blend of micronized hyaluronic acid particles and sodium PCA for enhanced hydration
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center image
WILLOWBARK
Helps mattify, control shine and blur the look of pores, without stripping skin
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CHANGEMAKER COMPLEXION SYSTEM

PRIME + PERFECT + SET: Change up your makeup routine in three simple, customizable steps
alt text
alt text

1

PRIME BY
SKIN TYPE

Bring your skin to neutral with our skin-optimizing primers
alt text

2

BUILD TO MEDIUM

Perfect and build to medium coverage with our skin-loving micellar foundation
alt text

3

SET TO BOOST COVERAGE

Set and boost your coverage with our talc-free flexible pressed powder

CHANGEMAKER COMPLEXION SYSTEM

PRIME + PERFECT + SET:
Change up your makeup routine
in three simple, customizable steps
alt text
alt text

1

PRIME BY
SKIN TYPE

Bring your skin to neutral with our optimizing primers
alt text

2

BUILD TO MEDIUM

Perfect and build to medium coverage with our skin-loving micellar foundation
alt text

3

SET TO BOOST COVERAGE

Set and boost your coverage with our talc-free flexible pressed powder
Yes, please: Micellar Technology
YES, PLEASE:
OLIVE OIL
WILLOWBARK
YES, PLEASE:
OLIVE OIL
WILLOWBARK
No thank you: PEGS
NO THANK YOU:
MINERAL OIL
ALCOHOL
NO THANK YOU:
MINERAL OIL
ALCOHOL
Rated 4 out of 5 by from As far as a primer goes this one does the job it's meant to do. The finished look with the foundation in the same line, for me was shimmery and with the pressed powder it was matte. It was easy to apply however, I did a side by side comparison of this product under powder verses liquid foundation and the side with powder had a matte finish that was dry to touch but didn't dry out my skin. The side with the foundation had a shimmery finish that was a bit sticky to touch. Either way the primer allowed for a smooth application. I would recommend this product but I wouldn't place or above or below any other primer I would say it was about average.
Date published: 2020-01-30
Rated 4 out of 5 by from Giving it a 4 out of 5 stars, I wish it was hydrating and it wasnt which is why i couldnt give it 5 starts. It goes on effortlessly, like silk, it does dry but not mattifying. I wish it had a pump on it because I always tend to use more then needed but again personal preference. I love that it is natural and clean beauty, but I can definitely tell the difference because at the end of the day my makeup sunk deep into my pores. It didnt cover or hide pores appearance , and didnt prevent makeup from settling in pores as I stated by the end of the day you can tell I have very large pores. It has a slight scent to it but nothing too heavy.
Date published: 2020-01-21
Rated 4 out of 5 by from Primers are always kind of hard to review for me. Ive used this a few times and I like it for the most part- its a nice texture and it feels soft and slightly hydrating without being oily- it does have a slight silicon feel which is good for pore filling, which I like because I have large pores and texture. For the most part I do believe it works well with the foundation, however, and Im not sure if its the foundation or the primer, but when Ive used them both together, the foundation slips and will pick up when i try to blend bronzer, contour, etc. over it, even if ive powdered. Going to continue using and use separately to see if theres a difference.
Date published: 2020-01-31
Rated 1 out of 5 by from The packaging for this line was honestly really pretty. It reminds me of Glossier products. The primer itself almost has no scent. The formula is NOT sticky. Its velvety and very soft. The skin absorbs it very well and it sets into an almost blurring effect. On its own, Id give it 3 stars. Under the matching foundation, it unfortunately did not workout for me. I wore it everyday for the past 3 weeks and theres still a lot of product left. I would recommend this primer for somebody who isnt really oily. Someone with normal skin. For myself, my foundation was broken down by my natural oils within 2 hours. Very sad. I will be trying with other foundations though.
Date published: 2020-02-05
Rated 4 out of 5 by from This is actually a Great primer! I think I just wish I didnt have to use so much for it to work. Like I generally like using just a dime size but the first time I tried this I used that and spread it out to my tzone and it only held up for like 5 hours before it started to break down. I then tried it by placing a dot on my forehead checks and chin and spread it out then, and I got a longer wear time. Even so Id still repurchase because this helps the foundation not to break on my nose AS much. I really didnt care for primer before but I feel like this does perfect my skin very well before my foundation application. Its a bit of a steep price for me personally but it is worth it.
Date published: 2020-01-16
Rated 5 out of 5 by from Oh my gosh, this is the best primer I have ever used, hands down. I purchased the normal to oily skin version of this primer, and I couldnt be happier. It applies nicely and dries down fairly quick. In terms of performance, my foundation did not break apart like it usually does after an intense workout after work. Also, my skin did not get oily during or at the end of the day - what! Ive been using this primer with the Beauty Changemaker Supercharged Micellar Foundation and Im in love. Dare I say these two products are my HG base products?
Date published: 2020-03-09
Rated 5 out of 5 by from My new go to! I tried this primer once and fell in love! I havent stopped using it since! I love full coverage foundations so Im always looking for a primer that would work well with them. My foundation looked airbrushed after prepping my skin with this! My favorite thing about it was that it made my large pores disappear. It didnt cause my foundation to cling to dry parts of my face either. I also love that bite beauty is known for having clean ingredients so I never worry about what Im putting on my skin.I like how it leaves my skin feeling super smooth also!
Date published: 2020-01-28
Rated 5 out of 5 by from One of the best primers to use if you have oily skin! Foundations go on smooth, and they stay that way all day. When I look at my face at the end of the day my face doesnt have that shiny oily look that usually is there. Im so excited that this primer is actually created for oily skin and actually works for it as well. The other positive that usually is a problem for primers is that they break me out the next day but not this one! I will continue to buy this primer because it works, does what it says it does, and is so good for your skin!
Date published: 2020-02-03
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